How Many Vegans Does it Take to Change a Dairy Industry? It Depends How We Look at the Numbers

Jerseys in parlourThe Advertising Standards Authority in the UK have just ruled that it’s permissible for vegan campaigners to use emotive terminology to describe dairy production, on the grounds that the claims made do represent dairy farming methods.  Thus, phrases such as “mothers, still bloody from birth, searched and called frantically for their babies” are sanctioned as legitimate, despite the anthropomorphic language and lack of sound scientific evidence for loss- or grief-type emotions in dairy cows.

Excellent animal welfare should be the cornerstone of every livestock production system, including the non-tangible and therefore difficult to measure emotional side of animal welfare, yet using these types of emotive phrases does not really appear to be advancing the vegan cause. As quoted in the Times article, 540,000 people in Britain enjoy a vegan diet at present, up from 150,000 in 2006.

That’s a considerable number, approximately equal to the population of Manchester (City, not Greater Manchester) or the number of people in the UK who are aged 90+, yet as a percentage of the total British population, less than one percent (0.82% to be exact) choose a vegan diet. Is the proportion increasing? Yes. The equivalent percentage in 2006 was 0.25%, yet even at today’s figures, 99.18% of the British population are non-vegans. Are there any other situations where we would consider than less than 1% of the population to have a significant influence? Possibly not.

Bad news bias factory farm

Given that it takes five pieces of positive information to negate the impact of one piece of negative information, it’s more crucial than ever to get simple, factual, attractive messages out to the general public about dairy farming. Rather than campaigning against emotive activist claims, we need to reach out to the 99.18% of people who have not removed animal products from their diet and reassure them that they’re making appropriate food choices for themselves and their children.

Advertisements

Let’s Raise a Glass to the Dairy Cow

OLYMPUS DIGITAL CAMERAToday is Cow Appreciation Day and Elanco Animal Health have kindly asked me to write a few words for their 360º blog in praise of the magnificent foster mother of the human race. Here’s a short extract to whet your appetite:

…My 3-year-old daughter often tells me: “Mummy, milk is important to help me grow” and, although we are incredibly lucky to live in a world with myriad food choices, it’s important to bear in mind that not all foods positioned near to dairy products in the supermarket have the same nutritional benefits.

In conversations with fellow parents, I have often heard the suggestion that young children should be transitioned away from dairy milk towards soy or other beverages, in the belief that any drink sold as “milk” is nutritionally-equivalent. The European Court of Justice recently ruled that plant-based beverages such as soy, almond or rice juice can no longer be labelled as “milk”, therefore this may reduce parental confusion, yet it seems that replacing dairy products with plant-based foods has already had significant effects…

The full text (with many other great commentaries) is available here. Enjoy!

How Now, Old Cow? Do “Slaughter-Free” Dairy Farms Come at an Unsustainable Cost?

As consumers, we’re more like sheep than we’d like to admit – that is, if sheep were tempted to buy food based on “free from” marketing. Gluten-free, fat-free, lactose-free, dairy-free and GMO-free labels are already firmly stamped on many of the foods we buy in shops and restaurants, and are associated with an invisible yet potent, virtuous halo. After all, if a slice of cake is gluten-free, it must be positively healthy.

The latest marketing wheeze appears to be “slaughter-free” dairy production – a 30 cow herd in Rutland, described as a bovine spiritual utopia, where calves are not weaned but run with cows as “grazing partners”; male calves (renamed as ”oxen”) are used for draught power rather than reared as beef; and once cows retire from milking, they are literally put out to pasture rather than being culled.

There’s no doubt that this ticks an entire list of ethical boxes – who doesn’t want to imagine that cows live a happy life browsing the buttercups once they’re too old to produce milk? Yet, given the critical need to produce food sustainably (in terms of economic viability, environmental responsibility and social acceptability), it also leads to a number of questions.

While there may well be a niche market of consumers who are prepared to pay £4.50 per litre for slaughter-free milk; in an era when we primarily choose foods based on price, is this endeavour going to achieve long-term economic sustainability?

Food purchases for EU consumers

The environmental impact of dairy production increases with the proportion of non-producing (dry cows, growing heifers or “retired” cows) in the population – keeping retired cows out on pasture would be expected to add a huge quantity of greenhouse gases to the carbon footprint per litre of milk produced. Carbon footprint and resource use per litre is also negatively correlated with milk production – the low yields associated with this type of hand-milking operation would further add to its environmental impact. How do we, as consumers, balance the relative values of animal welfare and planetary health?

FAO LCA 2

In a system where no cattle are slaughtered, but where cows need to have a calf on a regular basis to produce milk, the herd size will increase exponentially over time. In two, five or ten years time, how will the owners reconcile philosophical arguments against slaughter with the difficulty of supplying enough feed to fulfil the requirements of an ever-expanding herd using a fixed quantity of pasture?

Finally, and most importantly, animal welfare should be the cornerstone of any dairy farm. Euthanasia is upsetting, yet is the only option when animals are too sick or injured to survive. As consumers, we need to take responsibility for the fact that slaughter of both healthy animals (for meat) and sick animals (for humane reasons) is an unavoidable, if unpalatable truth. Just as the recent ban on cattle slaughter for beef in India is going to have negative impacts on food security, economic sustainability and environmental impacts, it’s time that we faced up to the reality of food production and stop thinking that we can have our slaughter-free dairy and eat it!

Cows, Cows, Everywhere, and Not a Steak to Eat. What Happens if We All Become Vegan?

P3052365

Hereford calf – innocent victim of our murderous lust for meat?

I have previously blogged about the potential impact of us all becoming vegan with reference to the U.S. beef and dairy industries, but given the recent haranguing of several Twitter friends (and myself) by some very passionate vegans, I thought it was worth updating the post for the UK livestock industry.

Let me make it very clear – I am totally happy for anybody to choose whichever diet they prefer: omnivore, vegetarian, vegan, flexitarian etc. No problem. I have to admit I find it interesting when people claim that they are vegetarian but that they occasionally eat meat (5% of Australians consider themselves as vegetarian but only 2% eat a meat-free diet!), but it’s great that we are able to choose from a wide variety of diets and foods. However, I get really irritated when people suggest (or insist) that I shouldn’t eat meat or fish because they believe that it’s morally wrong. Food has almost become a modern faith issue – the same intensity and fervour of 19th century missionaries trying to convert “heathens” is applied by the more activist vegetarians and vegans.

Meat-free Australia

Interestingly, every single vegan I have conversed with on Twitter appears to believe that cattle only reproduce because they are forced to by the farmer. Accusations such as the one in the tweet below are common – because artificial insemination is regularly used within the dairy industry (although a significant proportion of dairy farmers also use bulls for natural service), cows are seen to be “forced” to breed, or even “raped”.

Angry vegan

So, if we as a vegan population did not eat milk, meat or eggs and did not “enslave” or control cattle, but instead turned them out to live a natural life, would they cease to breed? It’s a nice idea, but, it’s false. If a bull has access to cows in heat, he’s going to pursue that cow, even if it means breaking into the next field. Cattle don’t breed like rabbits, but bulls are rather akin to hormonal teenagers when responsive cows are in close proximity.

Anti-animal agriculture activists often purport that a cow can live for 20+ years in her “natural” state compared to a farmed animal – so being a data nerd, I did the maths. Let’s assume that we turn all the dairy cows out tomorrow, and the following assumptions hold true: 1) cows first calve at two years of age and that 75% of cows have a calf every year*; 2) 85% of those calves survive (calf mortality would increase because we would not care for (exploit?) new-born calves); and 3) each cow or bull lives for 20 years. Admittedly that doesn’t account for the cattle that would be hit by cars, or die from starvation through lack of available grazing in 5, 10 or 20 years time, but being good vegans, we’d feed them, right?

If we all became vegan - UK


We currently have ~4.2 million dairy cattle (1.9 million dairy cows, plus calves, heifers and bulls) in the UK. Within five years we’d have 19.2 million cattle in the UK, within 20 years we’d have 285 million – a 68.6-fold increase on our current national herd. That’s 68.6x more cattle belching methane, drinking water and producing waste, every single day, all as a result of our changing our diet in a misguided attempt to reduce environmental impact.


It’s a nice, simplistic, oft-suggested argument that we shouldn’t eat meat or dairy products in order to save the planet, yet the conflict between veganism, animal welfare, and environmental impact is clear. Climate change will be solved by us turning vegan? Not unless we reconcile ourselves to killing animals without eating them.

*75% would be a low calving % on a beef or dairy farm, but let’s assume that natural service in the wild is less efficient 

Breast is Best…But My Baby and I Are Eternally Grateful for “Udder” Alternatives

BreastisbestJust over 11 months ago my life changed forever. As a breast cancer survivor who underwent 6 years of surgery, chemotherapy, radiation, monoclonal antibodies and hormone treatment, I’d resigned myself to that fact that my chance of having children was less than 4%. As a fiercely independent traveler, I was ok with that (sort of…), diverting my attention to work and celebrating the fact that with no ties, I could go to bed at 3am, attend any social event or fly overseas at a moments notice.

Then I found I was pregnant. The most unexpected, amazing, literally mind-blowing event of my entire life. I become “that” pregnant woman, giving up soft cheeses, beef jerky, champagne, ibuprofen and horse-riding overnight and doing absolutely everything I could to nourish the baby growing inside me. In January my baby girl was born, and (to quote my sister-in-law) every single day since then has been like waking up on Christmas morning. I could never have wished for such a beautiful and perfect gift.

When I saw this PETA video starring Emily Deschanel I absolutely sympathized with her opening statement – nothing compares to the joy of raising my child. Yet, as the video progressed and Ms Deschanel described the atrocities that allegedly occur on dairy farms, accompanied by emotive video footage, I became more and more concerned. At the end of the clip Ms Deschanel suggested that the only way forwards was to end the cruelty on factory farms and go vegan. That’s when I almost lost it.

I’ve always supported the dairy industry – I think I may actually be clinically addicted to cheese and my yogurt consumption could be considered an extreme sport; but now I have an even better reason to celebrate dairy farmers – they ensure that I have a happy, healthy baby girl.

There’s no doubt that the “breast is best” slogan is right – babies are mammals, they thrive on mammalian milk – indeed milk is the most highly digestible food available for their little stomachs. However, because of my cancer treatment, I can’t produce enough milk to nourish my baby; so she’s fed both breast-milk and formula.  Until now, I’d never thought about where formula comes from – I’d rather assumed it was a synthetic mix of amino acids produced in a test-tube. In reality, it’s a combination of nonfat cows’ milk*, lactose, and whey protein concentrate (both of the latter ingredients also from cows’ milk); combined with other ingredients to provide the energy, vitamins, minerals and essential fatty acids that my little girl needs to grow and be healthy.

I would do anything for my little girl – I can’t even imagine what it would be like to try and care for her if formula didn’t exist and I could only provide her with half the nutrients she needed through breast-feeding. Alarmingly, the third result on Google for “vegan baby formula” is a recipe for home-made formula based on coconut water and raw almonds. The mind would boggle if I weren’t just terribly worried that somewhere, a mother thinks that this is the right choice for her child. To raise a baby as vegan because of parental ideology would seem irresponsible, if not dangerous – after all, surely breast-feeding is non-vegan?

Got milkSo THANK YOU dairy farmers, for the nutrients that I get from my diet and can pass on to my baby, and for the milk that goes into formula to help her grow and thrive. You guys are the best!

 *Soy-based formulas are also available for babies who are allergic to cow’s milk, I’m lucky that my little girl thrives on dairy products! 

Thanks to @DairyCarrie and @AgProudRyan for showing me the PETA video, and to @JodiOleen for reminding me that I’d intended to blog about it.