How to Argue with Vegans – A Cut-Out-and-Keep Chart (new and improved!)

I will never criticise anybody for being vegan, vegetarian, pescetarian, flexitarian or any other diet. Always put popcorn on top of tomato soup (don’t knock it till you’ve tried it…) or fancy a pickled onion and herring cocktail for breakfast? No problem, we’re all entitled to choose the foods that suit our lifestyle.

Although I often promote dairy and meat production, I would never demand that somebody eat a steak or a cheese sandwich – it’s entirely their choice. Yet, with the rise of social media, a growing proportion of people feel entitled to criticise other’s diets, to the point where logic, science and civilised debate are lost in a rampant outpouring of emotive language and misinformation.

Having been engaged in countless online conversations with vegans, it appears that a handbook must exist, as the debate follows an identical pattern. The same inevitably tedious questions posed and claims made, often without any regard for the responses from the other side. In case you decide to argue with a vegan, I therefore present you with my updated handy flow-chart for how the conversation may go. Note that I do not intend to mock and I’m sure that there are many vegans who are both eloquent and well-informed, but, if you are vegan, perhaps consider whether you always rely on these rather asinine claims, without broadening your argument?

Screen Shot 2017-11-13 at 17.39.03For example, is suggesting that we shouldn’t drink milk past-weaning because other animals do not, either upheld by science (no, it’s not) or a sensible criticism? After all, humans also wear expensive anoraks, use iPads and write books on the intricacies of rugby – should we forgo these activities because they are exclusive to homo sapiens?

It’s absolutely true that some people cannot digest lactose. Furthermore, a proportion of the population have adverse reactions to gluten, some people have life-threatening allergies to strawberries, others break out in a rash after eating scallops. Does that mean that we should all remove these foods from our diets in somewhat misguided sympathy? No.

It should be obvious that using overly emotive language or suggesting that farmers are guilty of obscene acts with farm animals detracts from your message. Nobody takes Boris Johnson seriously when he makes outrageous claims or shows utter disregard for cultural and social norms – why should anybody embrace a lifestyle choice where the messaging suggests that eating cheese is equivalent to drinking breastmilk or implies that artificial insemination of cattle is morally, physically and emotionally equivalent to serious sexual assault in humans?

I don’t converse with vegans in order to try and change their opinions, but to show all the others who are listening in the background that it’s possible to have congenial, polite and scientific debate on these topics without resorting to insults, foul language or suggestions that the opponent should “get their fist out of a cow’s rectum”.

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I stopped engaging in a recent Twitter conversation when a vegan posted a screenshot of my Twitter bio and claimed that, as a breast cancer survivor, I was foolish to consume a “hormone cocktail” (milk). I may be biased, but using cancer, still a life sentence for far too many, as a tool for trying to promote veganism, utterly lacks the human compassion that the same person claimed should be extended to farm animals.

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Let’s get real. If artificial insemination, housing cattle, removing the calf from the cow and all the other practices that are apparently abhorrent to vegans were outlawed, would those opposed to meat and dairy production on the grounds of exploitation and slaughter be appeased? No.

So, here’s the challenge to angry vegans. Blow away the smoke, mirrors and pseudo-animal welfare outrage, and ask the real question: Are you prepared to let animals be killed in order to enjoy meat? If the answer is yes, then move on, there’s nothing for you to tweet about here.

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50 Sheds of Grey – Mega Farms and Animal Welfare Are Not Black and White Issues

Further to yesterday’s blog post here, I was asked for my views on this article in the Telegraph by companion animal vet Pete Wedderburn. Given my propensity to use 17 words when three will do (I blame PhD training…) it was easier to blog about it than reply via Twitter.

TelegraphTo be fair to Dr Wedderburn, his article does note the importance of economies of scale and potential for targeted veterinary care on large operations; and it’s absolutely true that we, as consumers, demand affordable food. The average Briton spends only 8.2% of their income on food. Given how much we should value the nutritional advantages provided by meat, milk and eggs for growth, development and health, I have no issue with the suggestion that we should pay more (if needed) for higher welfare animal products.

Yet that’s where the argument gets difficult, and in the case of the Telegraph article, moves away from logic, science and economics towards anthropomorphism, emotion and the supposition that we can assess animal welfare based on human experience. If there was an emotive language quotient for the article, it went up significantly in the anti-mega-farm section.

Unpalatable (pun intended) a truth as it may be, we do not apply to the same standards to animals that we intend to eat (cows, pig, chickens) as to companion animals (it’s somewhat amusing that the Telegraph article was published within the “Pets” section), or indeed to animals that we consider to be pests (rats, mice, insects etc). Do many of us worry about the living conditions of house spiders or wasps, aside how we can kill them when they become a menace? No. Activist groups claim that this is speciesism, but I’d contend that it’s simply a factor of being human. We cannot have our bacon and eat it – if we apply the same standards to pets and farm animals (eliminating the “double standard” cited in the article) then perhaps by extension, just as we wouldn’t tuck into a steak from our pet labrador, we should cease to eat farm animals.

The ultimate irony is that, if asked, none of us would be happy to be killed and eaten. Slaughter is an inevitable truth of meat production, regardless of the conditions in which the animal is reared – if we cannot reconcile ourselves to the fact that we, as humans, would not be happy with that outcome, can we really assume that we can speak for animals’ preferences in any other circumstance?

“Animal welfare is a significant one [issue]: intensively kept farm animals never experience the open air, and never see blue skies” Being outside in the sunshine is undeniably lovely. However, we’re in the midst of the ill-named British “summer”. The rain is driving down and the Hereford cattle in the field I drove past five minutes ago were sheltering under a tree, ironically, voluntarily choosing to be in far closer quarters than cattle housed in a shed. We need to move away from the pervasive but false image of perpetual blue skies and sunshine. Would I personally wish to exist within the human equivalent of a battery cage? Of course not. Yet neither would I wish to be outside in pouring rain and cold wind. It’s all about balance. Do I know what a cow, chicken or pig prefers? No. We need further research to elucidate animal preferences and, *if* required, to amend our farming systems.

Animal health is another concern: with thousands of animals living so closely together, the risk of rapid spread of contagious disease must be higher.” At face value – true. However, as with so many rhetorical statements, this bears further examination. The risk is higher. Not the incidence, nor the mortality or impact on the animals, the risk. We can have a significant increase in risk that still makes little difference to the likelihood of an event happening. Take, for example, the announcement that processed meat increases the risk of colon cancer by 18%. Immediate media reaction? “Bacon will totally kill you!” Actual change in relative risk for the average person? An increase from 5 people out of every 100 contracting colon cancer, to 6 people out of every 100. Using blanket statements about increased risk, without backing them with any science or relative risk metrics (i.e. the likelihood of an incident actually occurring) is meaningless, yet an effective fear-mongering tool. If any farm (regardless of size) has excellent health plans in place, employs effective veterinary supervision and treatment and has appropriate biosecurity and isolation for sick animals, there is no reason to suggest that disease X will spread unchecked. Why did the UK government mandate for poultry to be housed when the risk of avian influenza was high? Because it’s spread by contact with wild birds and poultry, in precisely the supposedly healthy conditions proposed by the Telegraph article.

The supposition that “…if something does go wrong, it can go wrong on a massive scale, affecting thousands of animals at one time” is again correct – with one significant caveat. Relative risk again comes into play – why would a ventilation system be more likely to fail on a large operation than a small operation? A risk may exist, but again, it’s the relative risk (ignored by the Telegraph article) that is more important. To use a human example, if the power supply fails to a large hospital, we would assume that they would have more back-up systems in place than in a small cottage hospital. Why should Dr Wedderburn assume that large farms do not have operating procedures and practices in place to deal with disaster situations? In the USA last year, 35,000 cattle died during a two-day snowstorm, the majority not housed, but in open fields. Being able to control the environment and feed supply is a major advantage of housed systems – assuming the worst case scenario is business as usual is misleading at best.

Animal welfare is a useful tool with which to bash specific farming operations, because it carries a certain intangibility. What does good animal welfare really mean? How is it assessed? Are healthy animals automatically “happy” or in a good welfare state? Perhaps it’s time to revisit and challenge the rhetoric. Given that high-producing livestock should, by definition, be healthy, does that mean that we can use milk or meat yield as an indicator of welfare? Not necessarily. If we have to reduce the use of critically-important antibiotics, will animal welfare suffer? Not if we use other husbandry measures to prevent the disease from occurring in the first place (see figure below). Is a cow who is genetically programmed to produce 40 kg of milk per day automatically more stressed than one who is only programmed to produce 20 kg of milk? Few people would suggest that a woman capable of producing copious quantities of breast milk is more stressed than one producing a small amount, yet we try to apply this logic to livestock.

Langford CIA decreaseEmotion is a far more effective tool to lead conversations about controversial issues than science – perhaps its time to take the bull by the horns and get in touch with our touchy-feely side to communicate as the activists do. Ultimately we need to reassure consumers that, as with all issues, there’s no ideal or one-size-fits-all farming system, just a million shades (sheds!) of grey.

How Many Vegans Does it Take to Change a Dairy Industry? It Depends How We Look at the Numbers

Jerseys in parlourThe Advertising Standards Authority in the UK have just ruled that it’s permissible for vegan campaigners to use emotive terminology to describe dairy production, on the grounds that the claims made do represent dairy farming methods.  Thus, phrases such as “mothers, still bloody from birth, searched and called frantically for their babies” are sanctioned as legitimate, despite the anthropomorphic language and lack of sound scientific evidence for loss- or grief-type emotions in dairy cows.

Excellent animal welfare should be the cornerstone of every livestock production system, including the non-tangible and therefore difficult to measure emotional side of animal welfare, yet using these types of emotive phrases does not really appear to be advancing the vegan cause. As quoted in the Times article, 540,000 people in Britain enjoy a vegan diet at present, up from 150,000 in 2006.

That’s a considerable number, approximately equal to the population of Manchester (City, not Greater Manchester) or the number of people in the UK who are aged 90+, yet as a percentage of the total British population, less than one percent (0.82% to be exact) choose a vegan diet. Is the proportion increasing? Yes. The equivalent percentage in 2006 was 0.25%, yet even at today’s figures, 99.18% of the British population are non-vegans. Are there any other situations where we would consider than less than 1% of the population to have a significant influence? Possibly not.

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Given that it takes five pieces of positive information to negate the impact of one piece of negative information, it’s more crucial than ever to get simple, factual, attractive messages out to the general public about dairy farming. Rather than campaigning against emotive activist claims, we need to reach out to the 99.18% of people who have not removed animal products from their diet and reassure them that they’re making appropriate food choices for themselves and their children.

Let’s Raise a Glass to the Dairy Cow

OLYMPUS DIGITAL CAMERAToday is Cow Appreciation Day and Elanco Animal Health have kindly asked me to write a few words for their 360º blog in praise of the magnificent foster mother of the human race. Here’s a short extract to whet your appetite:

…My 3-year-old daughter often tells me: “Mummy, milk is important to help me grow” and, although we are incredibly lucky to live in a world with myriad food choices, it’s important to bear in mind that not all foods positioned near to dairy products in the supermarket have the same nutritional benefits.

In conversations with fellow parents, I have often heard the suggestion that young children should be transitioned away from dairy milk towards soy or other beverages, in the belief that any drink sold as “milk” is nutritionally-equivalent. The European Court of Justice recently ruled that plant-based beverages such as soy, almond or rice juice can no longer be labelled as “milk”, therefore this may reduce parental confusion, yet it seems that replacing dairy products with plant-based foods has already had significant effects…

The full text (with many other great commentaries) is available here. Enjoy!

How Now, Old Cow? Do “Slaughter-Free” Dairy Farms Come at an Unsustainable Cost?

As consumers, we’re more like sheep than we’d like to admit – that is, if sheep were tempted to buy food based on “free from” marketing. Gluten-free, fat-free, lactose-free, dairy-free and GMO-free labels are already firmly stamped on many of the foods we buy in shops and restaurants, and are associated with an invisible yet potent, virtuous halo. After all, if a slice of cake is gluten-free, it must be positively healthy.

The latest marketing wheeze appears to be “slaughter-free” dairy production – a 30 cow herd in Rutland, described as a bovine spiritual utopia, where calves are not weaned but run with cows as “grazing partners”; male calves (renamed as ”oxen”) are used for draught power rather than reared as beef; and once cows retire from milking, they are literally put out to pasture rather than being culled.

There’s no doubt that this ticks an entire list of ethical boxes – who doesn’t want to imagine that cows live a happy life browsing the buttercups once they’re too old to produce milk? Yet, given the critical need to produce food sustainably (in terms of economic viability, environmental responsibility and social acceptability), it also leads to a number of questions.

While there may well be a niche market of consumers who are prepared to pay £4.50 per litre for slaughter-free milk; in an era when we primarily choose foods based on price, is this endeavour going to achieve long-term economic sustainability?

Food purchases for EU consumers

The environmental impact of dairy production increases with the proportion of non-producing (dry cows, growing heifers or “retired” cows) in the population – keeping retired cows out on pasture would be expected to add a huge quantity of greenhouse gases to the carbon footprint per litre of milk produced. Carbon footprint and resource use per litre is also negatively correlated with milk production – the low yields associated with this type of hand-milking operation would further add to its environmental impact. How do we, as consumers, balance the relative values of animal welfare and planetary health?

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In a system where no cattle are slaughtered, but where cows need to have a calf on a regular basis to produce milk, the herd size will increase exponentially over time. In two, five or ten years time, how will the owners reconcile philosophical arguments against slaughter with the difficulty of supplying enough feed to fulfil the requirements of an ever-expanding herd using a fixed quantity of pasture?

Finally, and most importantly, animal welfare should be the cornerstone of any dairy farm. Euthanasia is upsetting, yet is the only option when animals are too sick or injured to survive. As consumers, we need to take responsibility for the fact that slaughter of both healthy animals (for meat) and sick animals (for humane reasons) is an unavoidable, if unpalatable truth. Just as the recent ban on cattle slaughter for beef in India is going to have negative impacts on food security, economic sustainability and environmental impacts, it’s time that we faced up to the reality of food production and stop thinking that we can have our slaughter-free dairy and eat it!

Cattle, Cowgirl Boots And Cancer

581677_10153042743360587_388837289_nLast week I was lucky enough to chat with the fabulous Will Evans, a Welsh cattle and hen farmer on his Rock and Roll Farming podcast.

Unlike most of my media interviews, which are focus entirely on sustainability and have me spouting numbers like data is going out of fashion; this was a huge amount of fun and Will got me admitting to a celebrity crush, the fact that I have to put bacon and cheese on hot cross buns and the fact that, as an undergrad, I was so useless at presentations that even the lecturers felt sorry for me.

So if you fancy listening to a fabulous Welsh accent (Will) and a slightly overexcited Oxford/Shropshire/Montana-hybrid (me) discussing the best types of cheese, beating cancer at 25 and the perils of being a reformed vegan in addition to the best way to ensure future livestock sustainability (hint: there’s no one-size-fits-all), check it out here.

Jamie Oliver Should Be Presenting Friday Night Farming Facts – Not Feasting On Foodie Fiction

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Commercial dairy cows in Cumbria – should they be “retired” before slaughter?

Good grief. Just when I think I’ve heard it all, another food pundit comes up with an idea so daft that you could bottle it and sell it as vegan, gluten-free, dairy-free, humanely-reared organic water. The latest brainwave from Jamie Oliver is to “retire” old dairy cows onto pasture, where they can graze for four years before producing highly-marbled beef. Contrary to most of the breed-related marketing, Holstein beef is pretty good, so it’s a mouth-watering concept until we take a step back and think about the actual sustainability impacts.

Producing beef from cull dairy cattle? Excellent idea. I once had a heated argument with an activist protestor outside the Smithsonian Museum in Washington DC who seemed surprised that, when he told me that most cull dairy cows end up as burgers, I didn’t renounce my heathen ways and immediately seek out the nearest tofu burrito. It makes perfect sense – where would be the logic in discarding an entire cow’s worth (~301 kg) of nutritious, delicious beef simply to bury, burn or use the meat for non-food purposes? Indeed, ~50% of the UK (and ~24% of the US) beef supply comes either from cull dairy cows or dairy calves reared for beef.

Is there an argument for giving extra feed to cows that are going to be culled so that they get a little fatter and produce tastier beef? Yes indeed, adding value to cull dairy cows is a great idea, especially when the beef price is high. But here’s the rub. The average dairy cow in the U.K. is culled at 6.4 years of age. By that time she should have reached her mature weight, which means that the majority of extra weight she puts on in “retirement” is fat. Although we love the streaks of intramuscular fat that we see in a steak (marbling) and enjoy the depth of flavour that gives to the meat, the vast majority of fat on a carcass isn’t particularly edible. So we’re feeding a cow for four years of retirement in order to discard (or rather render into tallow – perhaps to make some £5 notes?) a significant proportion of the weight that she gains.

A cow will eat 2-2.5% of her body weight in dry matter every single day. Four years of feeding a 700 kg cow = 4 x 365 days x 700 kg x 0.025 = 25,550 kg of feed dry matter, or 106,458 kg of fresh grass given that it’s only ~24% dry matter. Plus 4-years worth of drinking water, manure and greenhouse gas (GHG) emissions. A hefty environmental impact compared, for example, to rearing two beef steers on the same amount of pasture over a 4-year period, in addition to culling the dairy cow when she leaves the herd (sans retirement). That scenario would provide 200% more beef (~900 kg total, even allowing for the lighter weight for grass-finished vs. grain-fed steers) from the same amount of pasture and with a smaller total quantity of manure and GHG emissions because the growing animals are lighter in weight throughout, therefore excrete and emit less*.

I can’t decide whether the increasingly asinine proposals for sustainable food production propounded by Jamie Oliver’s “Friday Night Feast” programme, which recently left the casual viewer with the impression that welfare of housed dairy cows is equivalent to that of battery hens are serious, or simply a way to court fame through controversy. However, the number of tweets lauding the programme’s food philosophy is alarming given the amount of time devoted to non-sustainable ideology. Time for TV programmers to redress the balance with some Friday Night Facts vs. Fiction?

*Note that I have not accounted for the beef cows needed to produce the steers, nor for the cost of rearing the dairy cow or the heifer needed to replace her in dairy herd. This is not a full system assessment, but simply about the best use of a unit of pasture area – adding fat to a mature cow (less efficient) or adding muscle and fat to growing animals (more efficient)

Having Your Beef and Spending It? Don’t Let Moral Indignation Overcome Common Sense.

My Twitter feed has lit up like a firework this week with the news that cows are being murdered to produce the new plastic British £5 notes. Or, to correct the sensationalism with science, the notes contain a trace of tallow in the polymer that’s used to make them. Tallow is a by-product of beef production – it’s effectively the fat on the animal that we don’t want to eat, and has been used for centuries in a myriad of products.

Let’s be very clear here. No cows are being slaughtered (murdered!) to make £5 notes. Cattle are either slaughtered for meat or euthanised due to illness – there are no Bank of England-sanctioned posses stringing up helpless cattle as a license to print money (literally). Fortunately, we are able to use the portion of the animal’s carcass that we can’t (or won’t) eat to manufacture products that would otherwise rely on synthetic chemicals.

Not surprisingly, the majority of the outcry has come from vegetarians and vegans. While I will defend the right of anybody to choose what they eat or wear (note that I am not criticising or denouncing anybody’s religious beliefs here), the current protests seem to be slanted towards choosing to be offended by a minor point, rather than any semblance of logic.

According to a rather nifty (yet accurate) calculation by the guys at Vice, it would take 23 kg of tallow to make all the new £5 notes that will be in circulation by the time the old ones are phased out. The total tallow yield per animal is ~40 kg, so it would take just over half of one animal (23/40 = 0.58) to produce all the tallow for the UK’s total £5 note requirements.

5-noteMany of those who are protesting are vegetarian (as opposed to vegan), thus still consume milk, eggs, honey and other non-meat animal products. Given that 20% or more of the cattle slaughtered in the UK are adult cows and bulls (i.e. they have reached the end of their productive life in the dairy or beef herd rather than being specifically reared for meat), it makes sense to utilise whatever components of their carcasses are suitable for industrial purposes rather than diverting them into landfill or incinerators. If dairy consumption is acceptable to vegetarians, can it really be claimed that bank notes containing a fraction of the spent dairy cow’s carcass as tallow are not?

by-products-from-animal-agAs I have mentioned in previous blog posts, myriad everyday products contain by-products from cattle. Given the current outcry, once can only assume that those who shun the new £5 notes also refuse to travel in cars, buses or on bicycles (as (t(as tyres contain stearic acid, again from tallow); do not drink from bone china mugs; or disavow beer filtered through isinglass. Or, as with so many other issues, is it an opportunity for a small minority to protest and promote their personal dietary choices behind the guise of population-wide offence?

The online petition against the new £5 notes currently has >129,000 signatures. Obviously we all have the right to protest against issues that alarm, anger or offend us, and social media gives those opinions far greater weight than we had in the past. Yet is this really an issue that is more important (as judged by media coverage) than 11-year-old girls being forced into marriage? Or livestock being slaughtered without first being stunned? Or asylum seekers being refused entry? Perhaps in this case, the moral minority need to examine the bigger picture, and consider the issues that really matter.

 

 

 

Cows, Cows, Everywhere, and Not a Steak to Eat. What Happens if We All Become Vegan?

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Hereford calf – innocent victim of our murderous lust for meat?

I have previously blogged about the potential impact of us all becoming vegan with reference to the U.S. beef and dairy industries, but given the recent haranguing of several Twitter friends (and myself) by some very passionate vegans, I thought it was worth updating the post for the UK livestock industry.

Let me make it very clear – I am totally happy for anybody to choose whichever diet they prefer: omnivore, vegetarian, vegan, flexitarian etc. No problem. I have to admit I find it interesting when people claim that they are vegetarian but that they occasionally eat meat (5% of Australians consider themselves as vegetarian but only 2% eat a meat-free diet!), but it’s great that we are able to choose from a wide variety of diets and foods. However, I get really irritated when people suggest (or insist) that I shouldn’t eat meat or fish because they believe that it’s morally wrong. Food has almost become a modern faith issue – the same intensity and fervour of 19th century missionaries trying to convert “heathens” is applied by the more activist vegetarians and vegans.

Meat-free Australia

Interestingly, every single vegan I have conversed with on Twitter appears to believe that cattle only reproduce because they are forced to by the farmer. Accusations such as the one in the tweet below are common – because artificial insemination is regularly used within the dairy industry (although a significant proportion of dairy farmers also use bulls for natural service), cows are seen to be “forced” to breed, or even “raped”.

Angry vegan

So, if we as a vegan population did not eat milk, meat or eggs and did not “enslave” or control cattle, but instead turned them out to live a natural life, would they cease to breed? It’s a nice idea, but, it’s false. If a bull has access to cows in heat, he’s going to pursue that cow, even if it means breaking into the next field. Cattle don’t breed like rabbits, but bulls are rather akin to hormonal teenagers when responsive cows are in close proximity.

Anti-animal agriculture activists often purport that a cow can live for 20+ years in her “natural” state compared to a farmed animal – so being a data nerd, I did the maths. Let’s assume that we turn all the dairy cows out tomorrow, and the following assumptions hold true: 1) cows first calve at two years of age and that 75% of cows have a calf every year*; 2) 85% of those calves survive (calf mortality would increase because we would not care for (exploit?) new-born calves); and 3) each cow or bull lives for 20 years. Admittedly that doesn’t account for the cattle that would be hit by cars, or die from starvation through lack of available grazing in 5, 10 or 20 years time, but being good vegans, we’d feed them, right?

If we all became vegan - UK


We currently have ~4.2 million dairy cattle (1.9 million dairy cows, plus calves, heifers and bulls) in the UK. Within five years we’d have 19.2 million cattle in the UK, within 20 years we’d have 285 million – a 68.6-fold increase on our current national herd. That’s 68.6x more cattle belching methane, drinking water and producing waste, every single day, all as a result of our changing our diet in a misguided attempt to reduce environmental impact.


It’s a nice, simplistic, oft-suggested argument that we shouldn’t eat meat or dairy products in order to save the planet, yet the conflict between veganism, animal welfare, and environmental impact is clear. Climate change will be solved by us turning vegan? Not unless we reconcile ourselves to killing animals without eating them.

*75% would be a low calving % on a beef or dairy farm, but let’s assume that natural service in the wild is less efficient 

Cutting Meat? Or Just Cutting Corners?

DexterIt is equally interesting, inevitable and lamentable to see that another study has come out claiming that the only way to reduce climate change is to cut meat consumption per person.

Meat consumption appears to be the only human activity subject to continuous “we must cease/reduce this” claims on the basis of environmental impacts. If we compare to other greenhouse gas sources, a considerable proportion come from transportation. Yet rather than insisting that every car-owner cut their annual mileage by 25%, the focus has been on reducing emissions by producing more fuel-efficient vehicles. Similarly, no one has yet claimed that we should reduce household lighting by four hours per day, but the compact fluorescent lightbulb (CFL) has become the poster child for improving household energy efficiency.

We have demonstrable proof that beef and dairy producers have improved greenhouse gas emissions (as well as land use, water use, energy efficiency, etc) over time through improved efficiency, and can continue to do so into the future. So why are the gains made by livestock producers dismissed, and reduced meat intakes seen as the only solution? I have an absolute hatred of conspiracy theories, but it is difficult not to see an latent agenda in the preponderance of “Cut meat consumption” papers. Jumping on the bandwagon? Promoting individual dietary opinions as science? Or simply bowing to NGO/media opinions and looking for easy funding and publicity?

As the global population increases to over 9.5 billion people by 2050, with the majority of this growth occurring in the developing world, the demand for milk, meat and eggs is going to increase by 60%. If we are serious about cutting greenhouse gas emissions, it’s time to examine the impacts of all of our actions and concentrate on further efficiency improvements rather than constraining dietary choice.