Infographic of the Week

factory-vs-humane-1People opposed to intensive farming systems often claim that, as consumers, we don’t want so-called factory-farmed meat and that it has negative consequences for animal, environmental or human health. Indeed, many people who pay a higher (economic) price for alternative meats claim that it tastes better. Yet, does it? A recent study showed that when consumers tasted identical meats labelled “humane” or “factory farmed”, the “humane” labelled meat had consistently higher scores for appearance, smell, taste and enjoyment. A clear case of perception biasing what should be objective reality?

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