I often describe this blog as a place where I write about things that irritate me. Today, is a case in point. There’s a new princess of technology paranoia on the block: move over Jenny McCarthy, because Modern Alternative Mama (MAM) is out to smother your crown with homemade liver pills and tweak it off your head. Billed as “a community of supportive people and well-researched information” the site is full of useful hints and tips on how to keep your children healthy – which in this case means unvaccinated, with unbrushed teeth and breast milk squirted up their noses to cure congestion. I wish this were my hyperbole – it’s not.
One of the common themes in the litany of anti-vaccination posts is the fact that vaccine scientists need funding to do experiments (gasp!) and that such funding comes from companies that manufacture vaccines (gasp!). Obviously these scientists are the epitome of corporate shilldom and would sell their first-born child for a microscope and box of latex gloves. Best not to trust their pesky peer-reviewed science.
Don’t worry though, MAM is here to do the research for you and write about in a balanced and fair way. This translates roughly as: “Science (pesky corporate shills) shows there is no harmful effect of X, but if you allow the dastardly medical profession to force it on your defenseless bundle of joy they have a 756% increased risk of <insert scary disease here>, will be in therapy (blaming YOU) till they’re 45, and will never pass third-grade algebra. Oh, and did we mention that X has been linked to leukemia/childhood obesity/autism/type II diabetes/ADD/teenage pregnancy/atheism/voting Republican (delete as appropriate)“. They helpfully highlight the scary messages on the website in bold, so that you don’t miss them.
As with so many anti-technology sites, science is the enemy…unless it’s happy touchy feely science that backs up whatever theory is being propounded this week. Which is why it’s so funny to see them reporting that Baltic amber necklaces “really work” for preventing teething issues in babies.
One of the bloggers was sent a necklace by an amber company. She put it on her baby at 3 months of age (too early to teethe). 5 months and 5 teeth later – no loss of sleep, no cranky baby, no teething problems whatsoever. Hooray! It’s a miracle! In her words: “Baltic amber is a win!” For the moment, let’s gloss over the fact that the necklace was provided free of charge and that the blogger was compensated for her post (ahem, Baltic amber shill).
So let me compare this to my experience. My baby is now 8.5 months old and also has 5 teeth. We’ve had no loss of sleep, no crankiness, no problems whatsoever with teething….and no amber necklace! Hooray! It’s a miracle! Wearing stripy Rainbow Brite-style leggings and pointing excitedly at next door’s dog (my daughter’s current favorite activity) are a win! Or maybe it’s the cucumber that she often eats for dinner! Or the fact that she can see the mountains from her crib! Or… some babies just teethe better than others.
Billions of children have been given vaccines that prevent disease with no ill-effects whatsoever, which the anti-vaccination activists appear to consider irrelevant. Yet one child given an amber necklace, with no control group or latin-square experimental design to test it’s efficacy – it’s a win! Baltic amber works! For goodness sake, try and be consistent MAM – you wouldn’t consider a sample size of one (my daughter for example, who has experienced no adverse effects from vaccines to date) to be proof that vaccines are ok – why do it with other issues that affect children’s health and wellbeing?
I’m not suggesting that teething pain is on the same scale of importance as the provision of vaccines, but let’s be realistic. If you’re going to this site (or others like it) for unbiased, sound information about vaccines or child health, just take a look at the other posts and products that are being promoted. Would I take cardiac advice from a surgeon who offered me three leeches and a tincture of wormwood to cure cancer*? No – and neither should you.
*Or eating tumeric and avoiding wearing a bra to avoid getting breast cancer, as MAM suggests
A friend of mine drew my attention to this NPR blogger, who makes the point that being “good” isn’t zero sum (a situation where what is gained by one side or cause, is lost by another). If you’re concerned about the environment, you can both recycle cans and buy a more climate-friendly car. If you are passionate about children’s education, you can volunteer in the classroom and financially support literary projects. In most cases, doing good is not an either/or.
Which made me think a little more about the definition of “good”. To that writer it meant being vegan or vegetarian, in the belief that such a diet would improve animal welfare and environmental impact. Yet this is exactly where the conflict arises for me – if we were all vegan or vegetarian, what would happen to the sheep, the cow, the pig and the chicken?
I posed that question to a vegan on Twitter recently and he, in all sincerity, answered that we, as a vegan population, would care for the animals, but would not enslave or control them. Imagine the beautiful utopia where we all have time to calve a cow or throw some grain to feral pigs before we set off to work, expecting nothing in return. Or in a more realistic scenario, we’d have more meat than we knew what to do with simply through car accidents if we suddenly let loose the USA’s 87.7 million cattle (never mind the 62.1 million pigs, 5.2 millon sheep and 9+ billion chickens).
Anti-animal agriculture activists often purport that a cow can live for 20+ years in her “natural” state compared to a farmed animal – so being a data nerd, I did the maths*. Let’s assume that 1) cows first calve at two years of age and that 90% of cows (38.3 million of them in the US at present) have a calf every year**; 2) 85% of those calves survive (mortality would go up due to predation, assuming we wouldn’t shoot wolves, coyotes etc.); and 3) each cow or bull lives for 20 years. Admittedly that doesn’t account for the cattle that would die from starvation through lack of available grazing in 5, 10 or 20 years time, but being good vegans, we’d feed them, right?
Within five years we’d have 602 million cattle in the USA, within 20 years we’d have 3.7 billion – a 40-fold increase on our current national herd. That’s 40x more cattle belching methane, drinking water and producing waste, every single day, all as a result of our changing our diet in an attempt to reduce environmental impact.
It’s a nice, simplistic, oft-suggested argument that we shouldn’t eat meat or dairy products in order to save the planet, yet the conflict between veganism, animal welfare, and environmental impact is clear. Climate change will be solved by us turning vegan? Not unless we reconcile ourselves to killing animals without eating them.
*I’m British, and as such, cannot use the American term “math” as opposed to the British “maths”
**90% is the US average for cow-calf herds, in which few hormones or other reproductive aids are used
The suggestion that we should eat less meat in order to save the planet pops up with monotonous regularity in my twitter feed. Interestingly, those who make this claim are almost always vegetarian, vegan or profess to eat very little meat. This is rather like me asserting that we could mitigate climate change and save resources by eating fewer bananas and curbing our windsurfing habits. I loathe bananas, and if you ever see me windsurfing you’d better be sure that there’s a nearby hospital bed and neck brace with my name on it. As you can imagine, giving up either activity would have little impact on my life.
This is why I find it interesting and rather facile that those who do not eat meat proclaim fleshy abstinence as the way forwards. It’s easy to preach a solution that has no impact on your life – far harder to make a dietary or lifestyle change that actually impacts you.
The “eat less meat” movement would have far more credibility if it was promoted by a hunting, fishing, grilling, hamburger-lover who publicly declared his/her love for meat in all it’s many forms, and bemoaned the fact that they felt they should forgo the steak in favor of the tofu stir-fry. Yet this doesn’t happen. Why? Because the vast majority of us simply don’t feel that an intangible threat (we can’t see or feel climate change, or conceptualize the quantity of oil reserves remaining) is sufficient to make us give up our carnitas burrito. In reality, meat eating is only likely to decline if it becomes too expensive or subject to regulatory sanctions (e.g. rationing similar to that in Britain during WWII). The influx of papers suggesting that we should reduce consumption therefore fall on deaf ears.
So let’s face the facts. Neither the national or global population is likely to reduce meat consumption in the near future, and the rising income per capita in India and China will increase demand for meat still further. Instead of making recommendations based on notional utopias, let’s focus on areas where we can really improve.
Amazing gains in productivity have allowed the beef, dairy, pork and egg industry to considerably reduce resource use and greenhouse gas emissions over the last century. With a culture of continuous improvement and access to technologies that improve productivity, we can feed the future population using even fewer resources.
Let’s make better use of the multifarious by-products from the human food and fiber industry. Ruminants are blessed with the ability to digest fibers and plant materials that we either can’t or won’t eat – using by-product feeds to replace corn and soy refutes the claim that livestock compete with humans for food.
Finally, take a look at your own plate. Globally, 33% of food is wasted. Just think of the reductions in resource use we could achieve (and people we could feed) if all the crops planted, fruit picked, and milk, meat and eggs produced were consumed, rather than just 2/3 of them.
We evoke change by leading by example – I’m off to enjoy a steak, conventionally-raised using 12% less water, 19% less feed and 33% less land than its equivalent in 1977. You’d better believe that if there’s any left, it’s going in a sandwich tomorrow. As my Grandma used to say: Waste not, want not.
The New York Times is putting on a “Food for Tomorrow: Farm Better. Eat Better. Feed the World” conference in NY next month. This is a great idea – we all need to think more about our food choices and how we’re going to produce enough food to supply the population in 40 years time, when we’re predicted to have another 2-3 billion mouths to feed.
So just as a debate on the future of healthcare would include presentations from doctors and surgeons; or a discussion about how education could be improved would showcase teachers and lecturers; this conference is going to feature farmers, meat processors and animal and crop scientists, right?
No. Firstly, we have Michael Pollan, author and journalism professor, famous for the suggestion that if you can’t pronounce it, you shouldn’t eat it. Looks like quinoa, gnocchi and beignets are off the lunch menu? When participating in a recent radio panel discussion with Mr. Pollan it was frightening to note how uninformed he appeared to be about the realities of livestock production versus the activist rhetoric (or indeed, the common courtesies of polite conversation).
Secondly, Danielle Nierenberg. I had the pleasure of being on a panel in Washington DC with Ms Nierenberg when she was still on-staff at HSUS. She was vehemently against the use of technology in livestock production and claimed that all housed or confined cattle were kept in filthy disease-ridden conditions. She further claimed that, contrary to the World Health Organization’s information on the topic, bird flu did not exist in small backyard poultry flocks in Asia and that biosecurity in large poultry operations was responsible for its spread.
Thirdly, a spokesman from the Union of Concerned Scientists. A pseudo-scientific organization that is opposed to so-called industrial agriculture, GMOs, antibiotic use in agriculture, agribusiness, the USDA nutrition guidelines…. the list goes on.
Amongst the remaining 14 speakers, there is a self-proclaimed activist, a chef, a politician, 3 reporters, 2 academics, and finally, two representatives from the retail sector – Panera Bread (known most recently for their “EZ-chicken” campaign which was rescinded after outrage amongst agricultural advocates) and Walmart. The sole representative of the farming community is an organic dairy producer with a herd of 85 Ayrshire cows from Wales.
I’m not suggesting that none of these people have valid opinions on how food should be produced – as consumers, we all do. However, the fact that conventional food producers and processors aren’t involved in the discussion makes me wonder whether this is simply an opportunity for those who most often criticize the current food system to shake each other’s hands, nod happily in agreement and make proclamations about how things “should be”, without discussing the practicality or feasibility of these solutions with those who farm the land and raise livestock every single day.
Almost inevitably, the conclusions coming out of this conference will be that you should reduce consumption of processed and conventionally-produced foods, and that if you are going to eat a small amount of meat, it should be organically-raised. That’s a beautiful shiny picture – I wonder what it will mean to the single mother trying to feed four children on a $10,000 salary; or the livestock producer who simply cannot make a living producing organic cattle?
Starvation isn’t sustainable for anybody – to feed the world in 2050 we need real solutions that improve crop and animal performance while reducing resource use. Solutions that are provided by farmers and ranchers working together with geneticists, nutritionists, consultants, veterinarians, crop scientists, soil scientists and meat scientists to improve the productivity of their farm.
To bastardize the old saying: “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime; give a man a panel of 17 food “experts” and you’ll feed him for…..?” Cynically, I’d suggest the answer may be less than one meal.
My Twitter feed just exploded. Yet another study has been released claiming that if we all just gave up beef, the planet would be saved, Elvis would come back from the dead, and rainbow-belching unicorns would graze the Northern Great Plains. I may have exaggerated a little with the latter two claims, but the extent of media coverage related to the paper “Land, irrigation water, greenhouse gas and reactive nitrogen burdens of meat, eggs and dairy production in the United States” seems to suggest that the results within are as exciting as seeing Elvis riding one of those unicorns…but they’re also about as believable.
Much as we’d all like to stick our fingers in our ears and sing “La la la la” whenever anybody mentions greenhouse gases or water footprints, we cannot deny that beef has an environmental impact. Yet, here’s the rub – so does every single thing we eat. From apples to zucchini; Twinkies to organically-grown, hand-harvested, polished-by-mountain-virgins, heirloom tomatoes. Some impacts are positive (providing habitat for wildlife and birds), some are negative (nutrient run-off into water courses), but all foods use natural resources (land, water, fossil fuels) and are associated with greenhouse gas emissions.
So is this simply another attack on the beef industry from vegetarian authors out to promote an agenda? Possibly. The inclusion of multiple phrases suggesting that we should replace beef with other protein sources seems to indicate so. But regardless of whether it’s part of the big bad vegan agenda, or simply a paper from a scientist whose dietary choices happen to complement the topic of his scientific papers, the fact remains that it’s been published in a world-renowned journal and should therefore be seen as an example of good science.
Or should it?
I’m the first to rely on scientific, peer-reviewed papers as being the holy grail for facts and figures, but there’s a distressing trend for authors to excuse poor scientific analysis by stating that high-quality data was not available. It’s simple. Just like a recipe – if you put junk in, you get junk out. So if one of the major data inputs to your analysis (in this case, feed efficiency data) is less than reliable, the accuracy of your conclusions is….? Yep. As useful as a chocolate teapot.
Feed efficiency is the cut-and-paste, go-to argument for activist groups opposed to animal agriculture. Claims that beef uses 10, 20 or even 30 lbs of corn per lb of beef are commonly used (as in this paper) as justification for abolishing beef production. However, in this case, the argument falls flat, because, rather than using modern feed efficiency data, the authors employed USDA data, which has not been updated for 30 years. That’s rather like assuming a computer from the early 1980’s (I used to play “donkey” on such a black/green screened behemoth) is as efficient as a modern laptop, or that the original brick-sized “car phones” were equal to modern iPhones. If we look back at the environmental impact of the beef industry 30 years ago, we see that modern beef production uses 30% fewer animals, 19% less feed, 12% less water, 33% less land and has a 16% lower carbon footprint. Given the archaic data used, is it really surprising that this latest paper overestimates beef’s environmental impact?
The authors also seem to assume that feed comes in a big sack labeled “Animal Feed” (from the Roadrunner cartoon ACME Feed Co?) and is fed interchangeably to pigs, poultry and cattle. As I’ve blogged about before, we can’t simply examine feed efficiency as a basis for whether we should choose the steak or the chicken breast for dinner, we also have to examine the potential competition between animal feed and human food. When we look at the proportion of ingredients in livestock diets that are human-edible (e.g. corn, soy) vs. inedible (e.g. grass, other forages, by-products), milk and beef are better choices than pork and poultry due to the heavy reliance of monogastric animals on concentrate feeds. By-product feeds are also completely excluded from the analysis, which makes me wonder precisely what the authors think happens to the millions of tons of cottonseed meal, citrus pulp, distillers grains, sunflower seed meal etc, produced in the USA each year.
Finally, the authors claim that cattle use 28x more land than pigs or poultry – although they acknowledge that cattle are raised on pasture, it’s not included in the calculations, which assume that cattle are fed feedlot diets for the majority of their life. This is a gross error and underlines their complete ignorance of the U.S. beef industry. Without cow-calf operations, the U.S. beef industry simply would not exist – efficient use of rangeland upon which we cannot grow human food crops both provides the foundation for the beef industry and creates and maintains habitats for many rare and endangered species of plants, insects, birds and animals.
Want to know how to reduce the environmental impact of food production overnight? It’s very simple – and it doesn’t involve giving up beef. Globally we waste 30% of food – and in developed countries that’s almost always avoidable at the consumer level. Buy the right amount, don’t leave it in the fridge to go moldy, and learn to use odd bits of food in soups or stews. Our parents and grandparents did it out of necessity – we can do it to reduce resource use and greenhouse gas emissions; and take the wind out of the sails of bean-eating anti-beef activists.
Another day, another jalapeño in the salsa of Food With Integrity spin from Chipotle. After their recent decision to source grass-fed beef from Australia, citing a lack of supply from US ranchers; Texas Agriculture Commissioner Staples yesterday praised Chipotle for their willingness to discuss the matter. Yet in a world where companies can be made or broken by PR, the likelihood of Chipotle Chairman Steve Ells responding to Staples’ queries regarding their beef choices with “Our mind is made up, we’re not prepared to discuss it further.” was highly unlikely. Instead, their defensive response to Staples simply stated that they were happy to engage in dialogue.
Dialogue is great, but note that it doesn’t actually mean that any decisions will change. After all, I’m happy to dialogue with opponents of GMO crops and vaccines, but have any of those discussions made me change my stance on the safety, efficacy and importance of these technologies? No.
Rather than being applauded for their willingness to debate, Chipotle should instead be questioned about the apparent incompatibility between their Food With Integrity slogan, and their beef choices. As stated in the response to Staples, Chipotle only uses 23% of the beef on a carcass, relying on other buyers to provide a market for the remainder. Yet as we strive to feed an ever-increasing population using fewer resources and with less waste, wouldn’t it be more sustainable for Chipotle aim to use as much of each carcass as possible? After all, authentic Mexican food uses many different cuts, organs and variety meats – shouldn’t Food With Integrity derive more than chips and salsa from its supposed region of origin?
As discussed by California ranchers here, the issue appears not to be related to a scarcity of US beef per se, but rather beef at a price that Chipotle wants to pay. Given their claims of support for US beef producers, paying grass-fed ranchers the premium that they need for their production systems to be economically viable would show more integrity than importing beef from overseas. Ranchers should not be expected to operate at a loss for the privilege of supplying Chipotle with a premium product, of which three-quarters will be discarded.
I recently had a Twitter conversation with a follower who asserted that when assessing sustainability (economic viability, environmental responsibility and social acceptability), we should put “people and planet” ahead of “profit”. I disagree, as I firmly believe that all three have to balance – if any one is prioritized, the business will not achieve long-term sustainability. Yet in this instance, Food With Integrity appears to demote all three (while attempting to maintain Chipotle’s profit margin):
- Reduced economic viability for US beef producers;
- Increased environmental impact of shipping beef from over 8,000 miles away;
- Reduced social acceptability for Chipotle’s brand within the agriculture industry.
Planning to eat at Chipotle this weekend? I’m willing to bet you’re not a US beef producer.
“How you get to 100 calories matters. Most companies use artificial sweeteners. We think Mother Nature is sweet enough”. Clever marketing from the greek yogurt company Chobani, simultaneously disparaging alternative brands, and playing the ultimate caring, sharing, natural card with the mention of “Mother Nature”. However, earlier this week, Chobani’s #howmatters hashtag set the twitter feeds alight after their new “witty” tagline on the underside of yogurt lids was posted (below).
The wording plays beautifully into what is fast becoming a universal fear of science intruding on our food supply – we want real food; food like our grandparents ate; food from traditional breeds and heirloom varieties – providing it doesn’t take us over 2,000 cal per day or increase our cholesterol levels. Rightly or wrongly, many people blame processed foods with hidden sugars and added chemical preservatives for many health issues in developed countries – the epitome of a #firstworldproblem, given that the corresponding #thirdworldproblem is hunger and malnutrition.
However, this time the twitter anger wasn’t from rampaging mommy bloggers, or infuriated activists, but scientists. After all, without science, would Chobani have a product? Yogurt was first developed in ancient times, but the modern pasteurized, long-shelf-life, greek yogurt is rather different to the cultured milk our ancestors would have enjoyed.
I have a 100-calorie greek yogurt from a rival brand in my fridge, so let’s examine the ingredients (left). Simply pasteurized skimmed milk and live active yogurt cultures (note, no added sweeteners). Louis Pasteur, a 19th century French scientist developed pasteurization (in addition to his discoveries relating to vaccines and microbial fermentation); biologists developed methods to identify and classify the bacteria that ferment milk into yogurt; and food scientists experimented with the exact mixture of bacteria to produce the desired flavor, texture and color of yogurt, as well as developing the range of other processes needed to make the yogurt safe, appealing and shelf-stable.
Yes, we could make greek yogurt without scientists – after all, the original recipe didn’t originate in a corporate experimental kitchen. But without hundreds of years of scientific input, could we make Greek yogurt that, at 100 calories per serving, is desirable to the consumer and is a safe, affordable source of vitamins, minerals and protein? No. To imply that we could does a huge disservice to food scientists.
It appears that being a modern-day scientist appears to be somewhat equivalent to clubbing baby seals to death. Caring little for human suffering and illness, the cold and clinical scientist rubs his hands together with glee as he removes all nutrients from real food, replacing them with chemicals, additives and genetically-modified ingredients. As a side-line, he develops cocktails of toxic elements, pesticides and embalming fluid and markets them as vaccines. Yes, science is the enemy. Just remember that next time you take an aspirin for a hangover from pasteurized, fermented beverages.