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Vegan is Love. So Omnivore is…Hate?

May 4, 2012 by bovidiva

When I visualize vegans* with kids (and I apologize in advance for the stereotyping but after all, this is a visualization), I have an image of a couple similar to my childhood friend Molly’s** parents. A pair of liberal arts majors, in favor of trying to have rational discussion with a toddler who’s beating her fists on the floor as she has a tantrum in the middle of Safeway, he had a huge beard, she wore hemp and they were both passionately devoted to both Molly’s education and her right to make rational choices as she developed into a miraculous human being.

So imagine my surprise when the latest kids book de jour isn’t the beautiful and life-affirming “Guess How Much I Love You“, but “Vegan is Love” a charming tale that paints graphic pictures of the perceived violence that farm animals undergo during slaughter and effectively paints all omnivorous kids as Manson-esque murderers. Reviews on Amazon.com include “Leaping and bounding toward a more peaceable world…” from singer Jason Mraz and similar compliments from the founders of Animal Acres and Farm Sanctuary. Nicely done vegan activists – get the Mommy guilt going and start a “you eat meat so you’re a murderer, get out of my sandbox” clique going in kindergarten.

I never fail to be amazed by just how narrow-minded the focus is of those opposed to animal agriculture, despite their assumed “peace, love and tolerance for all living creatures stance”. Can you imagine the consequences if a similar children’s book was published detailing the horrible life of little Trevor, born with developmental problems due to a severely restricted maternal diet during pregnancy? There would be outrage – how dare the meat-eating majority pick on a vegetable-eating minority… The funny thing is, I’ve yet to hear any omnivorous acquaintance ever seriously assert that vegetarians or vegans should be made to eat meat. Yet the activist vegan contingent are determined to pass their “morals” (note that’s ethical morals, not the delicious fungal morels) onto omnivores and impose dietary choices upon them.

Some states already have abstinence-only sex education, and many schools have “Meatless Mondays”, so what’s next? Vegan-only high school nutrition classes? Herbivorous zoology (no carnivores  allowed)?  The tale of the loaves and fishes rewritten as the loaves and the three-bean-and-lentil-surprise?  Only 1.7% of the population may be actively complaining against modern food production, but they’re not just banging the drum, they’ve hired the whole darn band.

*Before I’m accused of being a meat industry zombie or other such nonsense, I should confess that I was a vegetarian and then a strict vegan from the age of 15-17. I actually turned orange from a sensitivity to beta-carotene.

**Names have been changed 

Posted in Food and Nutrition, Kindergarten, Meat, Meatless Mondays, Uncategorized, Vegan, Vegetarian | Tagged , , , , , | 1 Comment »

If Food is the New Religion, Who is the New Messiah?

April 23, 2012 by bovidiva

During the last census in England, there was a social media campaign to persuade people who did not identify with a particular religion, to state “Jedi Knight” in the “religious persuasion” section of the forms. If enough people cited it, it would be officially considered as a religion.

The campaign failed, yet the picture at the top left made me think – just how many people would consider food or “foodieism” to be their religion nowadays? If we consider the concept of “faith” (definition: “complete trust or confidence in someone or something; strong belief in the doctrines of a religion, based on spiritual apprehension rather than proof”), the church sign above appears to explain the behaviors of those who are opposed to specific food production systems or management practices. We can have conversations with the nay-sayers face-to-face, on social media, or even through NY Times competitions, yet if foodieism is a religion, are we wasting our time trying to change their minds with facts?

Fortunately, recent survey data suggests that 94% of consumers buy food on the basis of price, taste and nutrition; 4.4% buy according to lifestyle choices (e.g. organic, vegetarian, local) and only 1.7% are a “fringe” group who wish to prohibit management practices or technologies that have helped us make continuous improvements in food production over the years. Nonetheless, consumers within this small group are extremely vocal, skilled at influencing media and legislation and are devoted to advancing their cause.

Just ask any politician – we can make huge headway influencing the masses in the middle rather than spending time trying to convince a small group to believe in a cause that they are already opposed to. The question is, how do we do so, and how much should we spend time counteracting negative publicity rather than being proactive about food production? If we take the recent lean finely textured beef (LFTB aka. “pink slime”) furor as an example, how many consumers were made aware of the issue not because of negative publicity generated by the media, but because of the huge amount of pushback from our industry via social media? At what point does it make more sense to stay quiet and concentrate our efforts on other issues where we have a chance to move public opinion, rather than fighting losing battles?

Finally, if foodieism is the new religion, who is the new messiah? Michael Pollan, journalism professor preaching food rules and the omnivore’s dilemma? Joel Salatin, wild-eyed prophet of “herbivorous, mob-stocking, solar converting, lignified carbon sequestering, grass-based” systems? Or perhaps Wayne Pacelle, sharp-suited smooth-talker from HSUS? Are PETA billboards and demonstrations the forerunners of foodie door-to-door evangelism? Only time will tell.

Posted in consumer, faith, Foodie, HSUS, Jedi Knight, LFTB, PETA, religion, science | Tagged , , , , , , , , , , , , , | 1 Comment »

All Aboard the “Eat Less Meat” Bandwagon

April 13, 2012 by bovidiva

One of the main criteria for publishing scientific research is that it should be novel, yet not a week goes by without yet another paper concluding that we have to reduce meat consumption in order to mitigate climate change. That’s the headline in media coverage relating to the latest paper from a researcher at the The Woods Hole Research Center (published in Environmental Letters), which examines nitrous oxide emissions (a highly potent greenhouse gas (GHG)) in 2050 under various scenarios.

It’s an interesting paper, not least for some of the assumptions buried within the model. Based on data from the FAO, the authors assume that meat consumption will increase by 14% in the developed world and 32% in the developing world by 2050. Coupled with the predicted population global increase (from the current 7 billion to 8.9 billion in 2050), it’s not surprising that a 50% reduction in meat consumption would be predicted to have a significant effect on total GHG. It’s rather akin to suggesting that each person will own two automobiles in 2050, so we should reduce car manufacture.

However, the more striking result is buried in Figure 1, showing that if efficiency of manure management and fertilizer application were improved, this would have a more significant effect on GHG emissions than reducing meat consumption. Given the considerable improvements in cropping practices, crop genetics and yields over the past 50 years there is absolutely no reason why this should not be achieved in the next 40 years.

Alas, a headline suggesting that agriculture needs to continue to improve manure and fertilizer efficiency just isn’t as sexy as the “eat less meat, save the planet” message so often propounded by the mass media. They say that bad news sells – it’s a shame that the lay press are so enamored with messages that denigrate ruminant production, rather than taking a broader look at the options available for mitigating future climate change.

*Thanks to Jesse R. Bussard for bringing this one to the forefront of my “to do “ list.

Posted in Beef, carbon footprint, Crops, Effiency, environmental, Fertilizer, Global population, sustainability, World hunger | Tagged , , , , , , , , , , | Leave a Comment »

Is Corn the Soylent Green of the Future?

March 27, 2012 by bovidiva

I recently had the pleasure of watching the 1973 movie Soylent Green starring Charlton Heston. I won’t spoil the ending for those who havent seen it, but the overarching premise of a big company controlling the food supply to an hungry, overcrowded future population strongly resembles some of the current claims made by the more vehement foodies. The anti-animal-agriculture activists appear to have a similar agenda – if only food production was “sustainable” (a word with a million definitions) without any of those “factory farms (that) pose a serious threat to health” and red meats that “have been linked to obesity, diabetes, cardiovascular disease, and certain types of cancer“, life would be much sweeter.

So what’s the answer? It’s very simple. All that animal feed could simply be fed to humans. According to Pimentel at Cornell University, 800 million people could be fed with the grain that livestock eat in the USA each year. If we ignore the fact that field corn (fed to livestock) is not the same as sweet corn (the corn on the cob that we eat), and assume that field corn could easily be processed into a human foodstuff, Pimentel is right.

Given the average human nutrient requirement (2,000 kCal/day) and the energy yield of an acre of shelled corn (14.5 million kCal), one acre of corn (at 2011 US yields) could supply 20 people with their energy needs (see table below). On a global basis, we currently harvest around 393.5 million acres of corn, therefore we could supply the entire current global population (7.003 billion) using only 90% of the global corn area. Of course that’s assuming zero waste and US crop yields. If we use a more realistic scenario with global corn yields (85 bushels/acre) and 30% food wastage, we can only feed 12 people per acre and would need to increase current corn acreage by 121% to produce enough food to supply the current population. So what happens by the year 2050 when the population is predicted to reach 9.5 billion people? Assuming that we continue to see increases in yield proportional to those over the past 30 years (30% increase in US yields since 1982), that yield increases are exhibited globally, and that we can cut food waste to 10%, we could feed 15 people per acre and we’ll need to increase corn acreage by 79% to provide sufficient corn to feed the global population.

If our dietary requirements can be met by corn alone, the increase in land use won’t be an issue – land currently devoted to soy, peanuts or wheat can be converted to corn. Yet this simplistic argument for vegetarian/veganism suffers from three major flaws. Firstly, it assumes that the global population would be willing to forgo lower-yielding vegetable crops that add variety to the diet – where are the artichokes, kale or radishes in this dietary utopia?

Secondly, as noted by Simon Fairlie in his excellent book, converting to a vegan monoculture would significantly increase the reliance on chemical fertilizers and fossil fuels due to a lack of animal manures. Given current concern over dwindling natural resources, this is an inherently unsustainable proposition.

Finally, corn is currently vilified by many food pundits. The suggestion that our food supply is controlled by corporations who force monoculture corn upon hapless farmers who are then faced with the choice of complying with big ag or being forced out of business are the purview of food pundits (e.g. Michael Pollan and Joel Salatin) and documentaries such as Food Inc. and King Corn. Not a week goes by without another Mommy blogger or journalist publishing an article on the dangers of high-fructose corn syrup, often concluding that if only this ingredient was removed from our food supply, childhood obesity and pediatric type II diabetes would cease to be an issue for little Johnny and Janie pre-schoolers of the future.

It’s frighteningly easy to visualise the Soylent Green-esque vegan future, whereby food is doled out in pre-measured quantities according to dietary requirements – yet what happens when the whistle-blower of 2050 proclaims “it’s made from CORN!”?

Posted in Corn, Food and Nutrition, Food security, Global population, HSUS, PETA, Vegan, Vegetarian, World hunger | Tagged , , , , , , , | Leave a Comment »

Eating Less Meat, May Not Help You To Live Forever…But It’ll Sure Feel Like It

March 15, 2012 by bovidiva

I know Harvard researchers are smart, I really do. Yet I have to question the latest study reporting that eating red meat is associated with premature death. Published in the Archives of Internal Medicine, the paper analyzed the relationship between mortality and red meat consumption in a total of 121,342 healthcare professionals and concluded that:

Greater consumption of unprocessed and processed red meats is associated with higher mortality risk… replacement of red meat with alternative healthy dietary components may lower the mortality risk.

As a researcher, I know full well that it’s almost impossible to prove a cause-effect relationship. This is particularly difficult in human studies where other dietary and lifestyle factors have to be accounted for. After all, if you have ketchup on your steak, does the lycopene prevent against prostate cancer? “Associated with” is therefore absolutely the correct terminology for the paper’s authors to use. Alas, in the minds of so many, “associated with” translates to “causes” (especially when it’s a bad news story), and everybody panics accordingly.

The results of this report need to be put into context with our other lifestyle choices. If, as reported, eating unprocessed or processed red meat increases the relative risk of mortality by 13% and 20% respectively, how does that compare to all our other daily activities – driving a car, drinking a glass of wine or eating a candy bar? How do we weigh the risk of consuming a steak or slice of pepperoni pizza against the bottle of Mountain Dew or unwashed raw carrot? After all, during the BSE crisis in the UK, data suggested that the risk of dying from falling out of bed and suffering a fatal head injury was far greater than that from contracting vCJD, yet there was immense consumer concern relating to the perceived dangers of beef consumption.

Relative risk is not a measure that many people understand. Within this study, the absolute mortality risks (i.e. the probability of any one person dying) paint a rather different picture. Out of every 100 men, 1.23 men consuming three servings of unprocessed meat (the equivalent of one 9-oz steak) per week were likely to die, versus 1.30 men eating 6 oz of processed meat (bacon, sausage etc) per day (42 oz per week). Given the small difference in those mortality risks (which were similar for women) yet the huge difference (9 oz vs. 42 oz) in weekly meat consumption, we would be better served by focusing more on other factors (bodyweight, exercise, genetic propensity to specific diseases) that contribute the vast majority of our absolute mortality risk rather than assuming that we can live forever if we only replace a hamburger with a vegetarian meatloaf.

Since this study hit the headlines my Facebook newsfeed predictably been over-run by anecdotes about grandparents who lived to the ripe of age of 101 years while eating bacon and eggs for breakfast, corned-beef hash for lunch and three pork chops (with extra heavy cream in the whipped potatoes) for dinner. Without wishing to be flippant, the one certainty in this life is that we’ll all die at some point – if I restricted my meat intake to the suggested 3 oz per day (or less) I have a sneaking feeling that I might not live forever, but it’d sure feel like it.

Posted in Beef, Food and Nutrition, Meatless Mondays, Mortality, Pork, Vegetarian | Tagged , , , , , , , , | 7 Comments »

Flawed Water Use Claims Are Huge Threat to Beef Sustainability

February 23, 2012 by bovidiva

Let’s make a bet. I bet you that within the next five years, the biggest sustainability issue to hit the beef industry won’t be carbon emissions, hormone implant use or ethanol prices, it’ll be water use. Conflict over water rights and declining aquifer levels are already occurring in many areas and those battles will only increase as urban sprawl encroaches onto agricultural land.

Fortunately, scientists at the University of Twente in The Netherlands have calculated the water footprint* of humanity. Published in the highly prestigious Proceedings of the National Academy of Sciences, this study provides valuable evidence as to water consumption across different regions. Within the paper, beef production is singled out as contributing 6.7% to global water flows – less than cereals at 17% or industrial products as 12.2%.

Yet the message accompanying press coverage of the report is anything but positive for conventional beef production – a  ScienceNow press release (tagline: “Up to the minute news from science”) quotes Sandra Postel (director of the Global Water Policy Project) as saying:

…people can opt to eat less meat or to switch from grain-fed beef—which, again, requires about 5300 liters of water for each dollar’s worth of grain fed to a cow—to grass-fed beef, which typically requires only the rainwater falling on a pasture

Interestingly, the 5,300 liter (1,400 gallon) figure is not mentioned in the PNAS study, indeed there is no evidence as to the source for Ms. Postel’s claim. Furthermore, the figure is worthy of an award for what must be the most incomprehensible units ever assigned to water use. Expressing water use per acre or per unit of beef produced gives a solid foundation for understanding and comparison, but a volume unit per economic unit of feed fed to a beef animal? What happens when corn hits $10/bushel or falls to $3/bushel?

It’s a sad reflection upon my social life (or lack thereof) that I spent an hour last night calculating water use per dollar of corn fed. The entire calculation can be seen in the excel spreadsheet below, but in essence we simply need to know the current corn price ($6.335/bushel), the proportion of corn that is irrigated in the USA (15%), water use per acre of irrigated corn (2.1 acre-feet) and corn yield per acre (147.2 bushels).

Using these data, 110 gallons of water (417 liters) are used per $ of corn grain fed to a feedlot steer (equivalent to 44.9 gallons of water per lb boneless beef). That’s in line with the total water use of 367 gallons/lb boneless beef cited by Beckett and Oltjen at UC Davis.

Ms. Postel’s estimate is 12.7x higher than average USA data suggests. An error of this magnitude is huge and has the potential to do immense damage to the beef industry, especially when it’s used as a divisive argument against grain-fed production systems. Yet it’s published as factual data in a scientific press-release (without the need for citations or supporting evidence) and will be read by thousands of consumers with an interest in science. Just imagine the reaction from PETA and HSUS if the beef industry quoted environmental figures unsupported by science – instant loss of credibility.

As an industry, we need to be proactive and conduct assessments of resource use and environmental impact before the anti-animal groups or “impartial” environmental groups produce numbers for us. If we continue avoiding science for fear of what it might reveal, we may soon be reacting to a loss of consumer confidence and market share, rendering long-term sustainability impossible.

* Total water use by humans

Water use spreadsheet

Posted in Beef, environmental, grass-fed, Water, Water Footprint | Tagged , , , , , , | 5 Comments »

Forget Widgets and Factory Farms – Beef Production is the Circle of Life

February 17, 2012 by bovidiva

The Chipotle short film “Back to the Start” which was featured in a commercial break during the GRAMMY awards on Sunday has been one of the most discussed topics on Facebook and Twitter in the past week.

It is incredibly powerful film. Beautifully animated and featuring Willie Nelson singing Coldplay’s “The Scientist”, the cartoon pigs are pink and symmetrical; the dairy cattle graze green grass (before their incarceration in a barn) and antibiotics come in cute little capsules. It’s even more potent because it represents a classic human theme – a mistake followed by redemption. Walking alone in the cold winter night, the farmer realizes his mistake in intensifying his production system, tears down his barns and lets his animals roam free. Who doesn’t love a classic redemption film?

Many of my agricultural friends have responded to this film with the entirely valid argument that Chipotle lack integrity by producing this film as they only source natural or local-produced meat where available. This marketing strategy therefore condemns a significant proportion of their suppliers who produce conventional meat and dairy. However, the average consumer, who only sees the film because they’re waiting to watch Adele’s latest GRAMMY acceptance speech, don’t read about the integrity conflict, and if they do, may assume it’s a reactive response by the ‘inherently biased’ animal agriculture industry.

The question then becomes, how do we overcome this powerful, yet discriminatory message with the fact that all systems have a valid place in food production? Bill Donald (Immediate Past President of NCBA) attended the World Food Prize in Des Moines this week and told me that the hot topic was the concept of future farms with ‘circular economies’. This means taking the ‘reduce, reuse, recycle‘ concept of a circular economy and incorporating it into agriculture, so that the consumer can see that every stage within the process reduces waste, saves resources and produces both nutritious food and useful by-products. It’s a huge hit with consumers in China who are becoming more concerned about environmental issues.

Ironically, this is nothing new – it’s the basis upon which beef production is founded. We take a human-inedible product such as grass, feed it to animals that provide us with meat, leather, pharmaceuticals and other by-products, use their manure to fertilize and grow the grass, produce more beef… It’s a closed and continuous circle of life that has used fewer resources and emitted less greenhouse gases year on year. Yet that’s a very different image to the intensive, inefficient system portrayed by the Chipotle film.

Agriculture is not and never has been a collection of factories pumping in antibiotics, churning out identical widget animals and releasing toxic green waste into rivers. The challenge ahead of us is to be proactive and to demonstrate beef’s circle of life to consumers – not only the 3 R’s (reduce, reuse, recycle), but the 4 F’s – food, fertilizer and fuel for the future.

Posted in Beef, Bias, Chipotle, Effiency, grass-fed, Integrity, Intensification, Pork, sustainability | Tagged , , , , , , , | 5 Comments »

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