Putting Ourselves in the Cow’s Hooves?

Angus heiferIf you could walk like a cow, look like a cow, experience what it’s like for a cow to go to slaughter, would you eat less meat*?

Stanford researchers are trying to answer this question by putting people on their hands-and-knees and giving them a virtual reality helmet so that they see themselves as a cow on her way to slaughter, then documenting whether their meat consumption changes over the following week.

I am no psychology scholar, but surely the short-term response to such an ill-conceived experiment would be “heck yeah!” providing that the participant didn’t have a psychopathic-level lack of empathy? As humans, we are well-equipped to understand short- and long-term consequences, we know that the interaction between a cull cow and a captive bolt is unlikely to end happily, and just the atmosphere of a slaughterhouse would be enough to turn many people’s stomachs.

So, is this research addressing a crucial knowledge gap? After all, many of us want to know more about the food that we eat each day – perhaps being able to empathize with a cow would help us make better choices? I suspect that if all those who routinely buy grass-fed dairy or beef “experienced” life as a pasture-fed dairy cow on a rainy February day in upstate New York might change their mind about the relative welfare benefits of housing vs. pasture.

Alas no, this is less about animal-human interactions, and more about reducing the perceived environmental impact of our dietary choices. The head researcher states that: “In this case, empathy toward the animal also coincides with an environmental benefit, which is that [not eating] animals consumes less energy.”

Here’s a thought. Let’s all embrace our inner cows and reduce our meat consumption accordingly – we could make it yet another rationale for adopting Meatless Mondays! We’ll cut the US’s national greenhouse gas emissions by less than one-third of one percent but it’ll make us feel better about ourselves as we tuck into our salad sandwich.

Just one thing though – the wheat harvested to produce that bread caused the death of 25x more animals than are killed to produce a lb of meat. Time to don the virtual reality helmet again and see yourself as a fieldmouse with a combine harvester bearing down on you… I’ll take the captive bolt over the combine harvester blades every time thanks.

*Many thanks to Dr. Jennifer Thomson for bringing this article to my attention.

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2 thoughts on “Putting Ourselves in the Cow’s Hooves?

  1. ” Just one thing though – the wheat harvested to produce that bread caused the death of 25x more animals than are killed to produce a lb of meat. Time to don the virtual reality helmet again and see yourself as a fieldmouse with a combine harvester bearing down on you… I’ll take the captive bolt over the combine harvester blades every time thanks.” —— Boy!!!! This is some solid factual statement. Never had thought about it.

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